Posts about:

Medicine Demographics

PatientMetRx the persona in medicine demographics

The Role of Persona in Medicine Demographics

What is a Patient Persona?

To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the traits, needs, and motivations to a particular type of patient. You’ll identify and select your patient persona as a key target by segmenting data insights in a clear and efficient way.

Read More