The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and technologies change rapidly, what does not change quickly are the underlying trends. An article written by Jan-Benedict Steenkamp in 2020 identifies the implications of five core underlying digital trends for global brand building and management.
The principles of patient-centred care are increasingly stressed as part of health care policy and practice. Explanations for why some practitioners seem more successful in achieving patient-centred care vary, but a possible role for individual differences in personality has been postulated. One of these, emotional intelligence (EI), is increasingly referred to in health care literature.
A new podcast aimed at Pharma marketeers, and everyone interested in how technology can help create better health outcomes for patients, has launched over the last week.
We (still) have an industry that behaves as if the molecule does all the work, and that simply getting it into the pipeline is 99% of what matters... However, 2020,...
In a time when customers are better informed and have high expectations for product quality and support, pharmaceutical companies want partners who can provide great service to ensure maximum productivity and product success. There is noticeably momentum surrounding customer experience which is starting to accelerate in Pharma.
In recent years, the importance of involving patients and the public in their healthcare has been increasingly recognised. The increased accessibility of healthcare information, availability of technology and growth in self-management of health problems have led to better informed patients more willing to contribute to their care.
Personalised medicine is about getting patients on the right medicine, at the right time on the right dose. Many factors play into achieving this, none more so than patient involvement in their treatment plan – sharing their opinions and feelings at different stages of their journey. Capturing these feelings can be used to improve treatment in several ways.
Every time you go on the internet it is hard to avoid the booming crypto currency industry along with the synonymous buzzword of the decade "Blockchain".
The healthcare industry continues to evolve as machine learning and AI in technology become prevalent. The integration of AI into healthcare allows for multiple benefits, including automating tasks and analysing big patient data sets to deliver better healthcare faster (Phaneuf, 2021). This blog highlights how Artificial Intelligence, known as AI, sits behind our data at PatientMetRx.