The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and technologies change rapidly, what does not change quickly are the underlying trends. An article written by Jan-Benedict Steenkamp in 2020 identifies the implications of five core underlying digital trends for global brand building and management.
How do you translate patient-centered ambition into reality? #dothingsdifferently
“We can do better towards our patients, we should do better, we must do better” (Pharma marketing exec 2021). So what is stopping you?
At Talking Medicines our...