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Artificial Intelligence

Ai & Ethics at Talking Medicines

Artificial Intelligence (AI) & Ethics

The World Health Organisation

It is great to see that the European Commission and The World Health Organisation (WHO) have now published their paper on the use of Artificial Intelligence (AI). WHO has drawn up six main principles, the European Commission have three main principles. All principles are around ethics, technical transparency, and impact on the social community and well-being of the public. Now that we have these guidelines, we need to ensure that we take them into consideration through the core of our business policies, competencies, KPIs, etc.

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Social Media

Shaking Up the Social Media Landscape

According to a study by Hootsuite, 55.1% of the global population uses at least one social media platform—that is 4.33 billion people. On average, users spend 2 hours 22 minutes on social media each day. That is a lot of people spending a lot of time watching quite a lot happen across their social feeds in the past year. We saw Twitter fact check Donald Trump while he was still the President of the United States and then eventually even banned him from the platform. We watched as misinformation about vaccines spread like wildfire. We also watched as people celebrated getting the vaccine. We watched the video of George Floyd’s murder as it was shared across social media. Then we saw both individuals and corporations post their support of #BlackLivesMatter.

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Molecules representing Coronavirus

AI - A Supportive Tool During Covid-19

Artificial intelligence (AI) is being used as a tool to support the fight against the viral pandemic that has affected the entire world since the beginning of 2020. The press and the scientific community are echoing the high hopes that data science and AI can be used to confront the coronavirus. Its uses seem to have included support for measures restricting the movement of populations, forecasting the evolution of disease outbreaks and research for the development of a vaccine or treatment. With regard to the latter aspect, AI has been used to speed up genome sequencing, make faster diagnoses, carry out scanner analyses or, more occasionally, handle maintenance and delivery robots.

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Customer experience feeding into the customer journey

Deeper Human Connections with AI

If 86% of buyers are willing to pay more for a great customer experience, then it is even more important to understand the voice of the customer. Therefore, 44% of corporations now operate voice of the customer programs to driver customer experience and innovation. The key tool to facilitate this program is the use of Artificial Intelligence to capture an outside-in view of the customers perspective. 

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Personalised Data for Personalised Medicine

Personalised medicine is about getting patients on the right medicine, at the right time on the right dose. Many factors play into achieving this, none more so than patient involvement in their treatment plan – sharing their opinions and feelings at different stages of their journey. Capturing these feelings can be used to improve treatment in several ways.

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Use of data to drive Artificial Intelligence advancing pharmaceutical drug development and patient experience

Artificial Intelligence Redefining the Pharmaceutical Industry

'61% of companies investing in innovative strategies are using AI to identify opportunities that they would have otherwise missed' - Arsene, 2020


Being able to understand use-cases and their successes in the healthcare market is important to help drive healthcare organisations in the right directions. The top Pharmaceutical companies are thriving on AI innovation in a number of unique ways. 

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Q&A: How PatientMetRx Uses Artificial Intelligence

The healthcare industry continues to evolve as machine learning and AI in technology become prevalent. The integration of AI into healthcare allows for multiple benefits, including automating tasks and analysing big patient data sets to deliver better healthcare faster (Phaneuf, 2021). This blog highlights how Artificial Intelligence, known as AI, sits behind our data at PatientMetRx. 

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