Best Practice In Social Impact

Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using businesses as a force for good.

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PatientMetRx Tech for Good

Technology For Good

Today's customers expect businesses to deliver positive social, environmental and financial outcomes. Ensuring what you do helps and doesn't hinder. Broader sustainable development goals is an increasingly pressing issue. B Corporation certification (assessed by the not-for-profit B Lab) is given to for-profit organisations who achieve at least a minimum score against a set of social and environmental standards.

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Drugs in hand

PatientMetRx & Customer Care

Technology has handed customers unprecedented power to dictate the rules in purchasing goods and services. Three-quarters of them, research finds, expect “now” service within five minutes of making contact online. A similar share want a simple experience, use comparison apps when they shop, and put as much trust in online reviews as in personal recommendations. Increasingly, customers expect from all players the same kind of immediacy, personalization, and convenience that they receive from leading practitioners such as Google and Amazon.

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Smiling Patient due to good patient experience

The Change from CX to PX

The post pandemic world has a new order for healthcare, with trends to adoption of remote health and democratisation of access through digital transformation and IoT. The Pharma Industry is commenting widely on the permanent changes that will happen. The industry is facing challenges around how it goes about digital transformation accelerated by the uptake of non-personal channels, as Field Representative visits are restricted and patients are presenting less often to Health Professionals.

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Why text mining in social could be a game changer for personalised medicine

From tracking flu outbreaks to monitoring drug side effects, researchers are increasingly turning to social media as a potent information source. Mining and analysing data from social networks even has the potential to uncover knowledge about drug usage, its effects, and the characteristics of users.

The improvement of tools to access information about diseases and treatments as well as the development of social media, is leading to more informed patients that want to be involved in their care. With an increasing number of patients with chronic conditions sharing health information online, social media sites present an opportunity to harness medical information that could be used to advance personalised medicine. Given the vast amount of information on these sites, machine learning and AI has been deployed as a strategy to bring value to this otherwise vast and unstructured data.

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Big Data for Pharma

Big data in healthcare is a term used to describe massive volumes of information created by the adoption of digital technologies that collect patients' records and help in managing hospital performance, otherwise too large and complex for traditional technologies.

Despite the slow uptake, big data is changing healthcare as we know it. Compared to industries such as the retail and banking sector, the healthcare industry has been slow to take advantage of all of these data points have to offer. A possible reason for this slow uptake could be the preference amongst physicians to use their professional judgement to treat conditions as opposed to other forms of intelligence. We are however seeing escalating costs to healthcare and big data’s ability to improve quality and increase value is evident. The healthcare sector is starting to adopt the untapped potential in big data making it an exciting time for innovation and transformational change.

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