Corporate Social Responsibility

Key CSR Trends

What is CSR?

Corporate sustainability consists of adopting a strategy that enables companies to achieve a balance between the environmental, economic, humanistic and social aspects. Therefore, it produces value by achieving corporate performance in the long term and should be an important part of firms’ actions and philosophy. Rationalizing the consumption of energy, water or reducing waste production for instance can lead to optimizing resources and decreasing the costs. Furthermore, companies that are recognized as practicing sustainability and CSR can open up to new markets create more value for their stakeholders, and recruit more talented employees.

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Pride month Heart

The Sustainable Development Goals & LGBT Inclusion

When the United Nations decided to create a set of global goals to end poverty and inequality by 2030, equality groups pushed for the rights and needs of lesbian, gay, bi and trans people to be taken into account. The result, The Sustainable Development Goals (SDGs), was agreed in 2015 and signed onto by 193 governments on the basis that they apply to everyone, everywhere and will ‘leave no one behind. Although at Stonewall we think the SDGs could have gone further by explicitly calling for LGBT equality, we recognise their exciting potential to advance equality for all.

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Hands in the air in shape of heart with rainbow coloured wrist bands on

You're Welcome Here

I was working online yesterday when I came upon the story of an Edinburgh bar that had been the subject of a graffiti attack, having ‘Gayz Onley’ sprayed upon their walls. This bigoted act of vandalism was clearly intended to cause distress - yet another micro-aggression against anybody deemed to be ‘not like us.’

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emotional intelligence

The Role of Emotional Intelligence in Patient- Centred Care

The principles of patient-centred care are increasingly stressed as part of health care policy and practice. Explanations for why some practitioners seem more successful in achieving patient-centred care vary, but a possible role for individual differences in personality has been postulated. One of these, emotional intelligence (EI), is increasingly referred to in health care literature.

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Social Media

Shaking Up the Social Media Landscape

According to a study by Hootsuite, 55.1% of the global population uses at least one social media platform—that is 4.33 billion people. On average, users spend 2 hours 22 minutes on social media each day. That is a lot of people spending a lot of time watching quite a lot happen across their social feeds in the past year. We saw Twitter fact check Donald Trump while he was still the President of the United States and then eventually even banned him from the platform. We watched as misinformation about vaccines spread like wildfire. We also watched as people celebrated getting the vaccine. We watched the video of George Floyd’s murder as it was shared across social media. Then we saw both individuals and corporations post their support of #BlackLivesMatter.

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Customer Service Robot powered by AI

The Future of Customer Services with AI

Research in multiple therapeutic areas has shown that when physicians prescribe a drug, the efficacy, safety and side-effect profile of the drug account for only 50% to 60% of the physician’s choice—and that figure has declined over time. The other 40% to 50% is based on a range of physician and patient experience factors that leading companies target to differentiate their products. With that being said customer experience should always be a top focus for any business. Continual advancements in technology are giving companies additional tools and resources to transform customer service interactions, providing better response times and increased quality of interaction. Increasingly, artificial intelligence is helping companies improve customer service, improve customer loyalty and brand reputation, and enable employees to focus on higher value tasks that provide greater returns.

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Digital natives in Pharma

The Journey Towards Digital Natives In Pharma

We are increasingly realising that the exposure of children and young people to technology is strongly affecting the way in which society develops. Individuals, who do not find the complexity of the digital era and constant updates in the field of technology problematic, are generally referred to as ‘Digital Natives. This notion was introduced by Marc Prensky when he defined the gap in the way these two generations deal with computers and the Internet.

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