The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and technologies change rapidly, what does not change quickly are the underlying trends. An article written by Jan-Benedict Steenkamp in 2020 identifies the implications of five core underlying digital trends for global brand building and management.
“The only thing that is constant is change.” – Heraclitus
What is Geotagging?
Geotagging is the process of appending geographic coordinates to media based on the location of a mobile device. Geotags can be applied to photos, videos, websites, text messages, and QR codes, and could also include time stamps or other contextual information.
Here at Talking Medicines we aren't just pioneers in creating a cutting edge artificial intelligence platform but our knowledge and understanding of the industry started with the patient first.
"The key to growth in the Pharma space is more closely associated with understanding consumer needs as opposed to creating or improving products. With this in mind,...
What is a Patient Persona?
To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the traits, needs, and motivations to a particular type of patient. You’ll identify and select your patient persona as a key target by segmenting data insights in a clear and efficient way.
As social platforms introduce new features and change their algorithms, social media trends likewise undergo an evolution. These rapid changes present a whole new challenge for brands and social media marketers as they have to constantly review their existing strategies and pivot to add new types of content to their repertoire. Marketeers continually have to keep an eye out for the latest trends influencing the future of social media and evolve accordingly.
The five global shifts reshaping the world we live in. What are the implications for organisations, industries and wider society, right now and in the future? How can we shape and respond to them?
A Subculture is a group of people who share a set of secondary values, such as environmentalists. Many factors can place an individual in one or several subcultures. People of a subculture are part of a larger culture but also share a specific identity within a smaller group.
It is important to celebrate businesses that use their creativity and resources not only to boost their own bottom lines but also to help make the world a better place. This blog highlights the top 8 companies leading in change according to Fortunes 'Change the World' list.