The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and technologies change rapidly, what does not change quickly are the underlying trends. An article written by Jan-Benedict Steenkamp in 2020 identifies the implications of five core underlying digital trends for global brand building and management.
“The only thing that is constant is change.” – Heraclitus
What is Geotagging?
Geotagging is the process of appending geographic coordinates to media based on the location of a mobile device. Geotags can be applied to photos, videos, websites, text messages, and QR codes, and could also include time stamps or other contextual information.
Here at Talking Medicines we aren't just pioneers in creating a cutting edge artificial intelligence platform but our knowledge and understanding of the industry started with the patient first.
The World Health Organisation
It is great to see that the European Commission and The World Health Organisation (WHO) have now published their paper on the use of Artificial Intelligence (AI). WHO has drawn up six main principles, the European Commission have three main principles. All principles are around ethics, technical transparency, and impact on the social community and well-being of the public. Now that we have these guidelines, we need to ensure that we take them into consideration through the core of our business policies, competencies, KPIs, etc.
"The key to growth in the Pharma space is more closely associated with understanding consumer needs as opposed to creating or improving products. With this in mind,...
At Talking Medicines, we understand how regulated the pharmaceutical industry is, and understand that within the industry there are many unclear areas around Artificial Intelligence (AI). We are closely following the guidance around this from regulators, taking advice from their available guidelines.
What is a Patient Persona?
To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the traits, needs, and motivations to a particular type of patient. You’ll identify and select your patient persona as a key target by segmenting data insights in a clear and efficient way.
How do you translate patient-centered ambition into reality? #dothingsdifferently
“We can do better towards our patients, we should do better, we must do better” (Pharma marketing exec 2021). So what is stopping you?
At Talking Medicines our...