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Digital Trends for Global Brand Building

The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and technologies change rapidly, what does not change quickly are the underlying trends. An article written by Jan-Benedict Steenkamp in 2020 identifies the implications of five core underlying digital trends for global brand building and management.

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The Role of Geotagging Location

What is Geotagging? 

Geotagging is the process of appending geographic coordinates to media based on the location of a mobile device. Geotags can be applied to photos, videos, websites, text messages, and QR codes, and could also include time stamps or other contextual information.

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Ai & Ethics at Talking Medicines

Artificial Intelligence (AI) & Ethics

The World Health Organisation

It is great to see that the European Commission and The World Health Organisation (WHO) have now published their paper on the use of Artificial Intelligence (AI). WHO has drawn up six main principles, the European Commission have three main principles. All principles are around ethics, technical transparency, and impact on the social community and well-being of the public. Now that we have these guidelines, we need to ensure that we take them into consideration through the core of our business policies, competencies, KPIs, etc.

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PatientMetRx the persona in medicine demographics

The Role of Persona in Medicine Demographics

What is a Patient Persona?

To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the traits, needs, and motivations to a particular type of patient. You’ll identify and select your patient persona as a key target by segmenting data insights in a clear and efficient way.

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