Posts by

Olivia Lane

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Digital Trends for Global Brand Building

The rapid spread of the internet and internet-based technologies is reshaping how companies build and manage global brands. While specific platforms and technologies change rapidly, what does not change quickly are the underlying trends. An article written by Jan-Benedict Steenkamp in 2020 identifies the implications of five core underlying digital trends for global brand building and management.

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The Role of Geotagging Location

What is Geotagging? 

Geotagging is the process of appending geographic coordinates to media based on the location of a mobile device. Geotags can be applied to photos, videos, websites, text messages, and QR codes, and could also include time stamps or other contextual information.

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PatientMetRx the persona in medicine demographics

The Role of Persona in Medicine Demographics

What is a Patient Persona?

To get in front of the right patient, at the right time, with the right message you need to first determine who the right patient is. Simply put, a patient persona represents the totality of the traits, needs, and motivations to a particular type of patient. You’ll identify and select your patient persona as a key target by segmenting data insights in a clear and efficient way.

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Social Trends

Do you know the key social trends for 2021?

As social platforms introduce new features and change their algorithms, social media trends likewise undergo an evolution. These rapid changes present a whole new challenge for brands and social media marketers as they have to constantly review their existing strategies and pivot to add new types of content to their repertoire. Marketeers continually have to keep an eye out for the latest trends influencing the future of social media and evolve accordingly.

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